Top Influencers in India: The Leading Voices of 2025
In the world of social media, influencers have become the modern-day trendsetters. In 2025, top influencers in India are not just creating content—they’re shaping conversations, influencing lifestyles, and driving change in industries ranging from fashion to fitness, tech to travel. These digital creators have built massive followings by sharing their stories, expertise, and experiences in a way that resonates deeply with their audiences.
But what makes an person one of the top influencers in India? Is it the number of followers they have, the authenticity of their content, or their ability to inspire and lead change? The answer is a combination of all of these factors, with a dash of creativity and consistency. In this blog, we’ll take you through the top 10 influencers in India in 2025, exploring how they gained their power and the impact they’re having in their respective industries.
1. Bhuvan Bam (BB Ki Vines)
Bhuvan Bam is one of the most iconic YouTubers in India, with his channel BB Ki Vines being one of the first to create relatable comedic content in the country. His sketches, featuring unique characters and humor that touches on everyday situations, have made him a household name. With over 23 million subscribers on YouTube, Bhuvan continues to entertain and influence millions. His rise to fame is not just a result of his comedy, but his ability to create content that is both funny and meaningful. Bhuvan is certainly one of the top influencers in India today.
2. Ashish Chanchlani
Known for his hilarious skits, Ashish Chanchlani has become one of the most followed influencers in India. His YouTube channel, which has over 30 million subscribers, features comedy sketches that are highly relatable and often satirical. Ashish’s collaborations with Bollywood celebrities and brands have only boosted his popularity. His humor, which spans across various types of content—from memes to social commentary—makes him one of the top influencers in India.
3. Masoom Mehta
Masoom Mehta is a fashion and lifestyle influencer whose stylish posts and beauty routines have earned her millions of followers on Instagram. Known for her impeccable sense of style and ability to merge fashion trends with real-life styling, Masoom has worked with some of the biggest names in the fashion industry. Her collaborations with international brands and her wide-ranging influence have established her as one of the top influencers in India in the fashion and beauty space.
4. Kusha Kapila
Kusha Kapila has made a name for herself with her witty and often satirical takes on everyday life, culture, and relationships. Her ability to mix humor with social commentary has made her one of the most beloved influencers in India. Known for her roles in popular sketches and web series, Kusha’s content has a way of resonating with her audience, making her one of the most impactful figures in comedy and lifestyle influencing.
5. Ranveer Allahbadia (BeerBiceps)
Ranveer Allahbadia, also known as BeerBiceps, is a prominent lifestyle influencer and YouTuber. His channel covers a variety of topics, from fitness and health to personal development and entrepreneurship. Ranveer’s podcast, The Ranveer Show, has become a popular platform where he interviews celebrities, influencers, and entrepreneurs. His deep dive into personal growth and fitness has earned him a significant following, making him one of the top self-improvement influencers in India.
6. Kritika Khurana (That Boho Girl)
Kritika Khurana is an influential fashion and lifestyle influencer, best known for her bohemian-inspired style. With her authentic approach to fashion and a massive following on Instagram, Kritika has partnered with several renowned brands and shared her styling tips, fashion hauls, and beauty routines. Her content resonates with young women across India, and her versatility in creating relatable yet chic outfits has solidified her as a leading voice in the fashion space.
7. Komal Pandey
Komal Pandey is a celebrated fashion and beauty influencer who has built her reputation on Instagram and YouTube. Known for her bold fashion choices and creative styling, Komal offers a fresh perspective on fashion, making it accessible to her audience. Her content features styling tips, beauty routines, and insights into the latest trends, making her one of the top influencers in India in the fashion space.
8. Gaurav Taneja (Flying Beast)
Gaurav Taneja, better known as Flying Beast, is a popular fitness, travel, and lifestyle influencer. His YouTube channel, which features daily vlogs, fitness routines, and travel experiences, has earned him a large and dedicated following. Gaurav’s passion for fitness and his ability to connect with his audience through personal stories and experiences have made him a trusted figure in the fitness community.
9. Siddharth Joshi (Nomadic Indian)
Siddharth Joshi is a travel influencer who focuses on offbeat destinations and authentic travel experiences. Known for his deep dives into lesser-known places in India, Siddharth’s content resonates with wanderlust-filled travelers looking for unique experiences. His vlogs, filled with breathtaking landscapes and local cultures, inspire his audience to explore India beyond the typical tourist spots. He is considered as one of the top influencers in India in the travel sector.
10. Aashna Shroff
Aashna Shroff is a leading fashion and beauty influencer with a massive following on Instagram. Known for her chic style and travel vlogs, Aashna has worked with numerous global brands and is a favorite among fashion enthusiasts. Her content offers a mix of lifestyle, fashion, and beauty, making her a trusted voice in the influencer space. Her authenticity and down-to-earth approach have made her one of the top influential figures in India’s fashion industry.
Conclusion
The top influencers in India have not only built massive followings, but they have also created lasting impacts across various industries, from fashion to fitness, comedy, and travel. These influencers are leaders in their fields, shaping trends, promoting products, and engaging their audiences with authenticity and creativity.
If you’re a brand looking to collaborate with the right influencers, understanding the strategies these top influencers use can help guide your marketing efforts. Whether you’re looking to build brand awareness, drive sales, or tap into the power of influencer marketing, these leading voices in India are paving the way for digital marketing success in 2025. To streamline the process and find the best match for your brand, partnering with a professional influencer marketing agency like Influencer Marketing Solutions by DI Infotech can help you connect with the right influencers and ensure a successful campaign.